BOOFI is now GluckMarket
Giving 3:1 odds that we're the future of entertainment
When you think TV, you think BOOFI. But now we’re changing the game.
BOOFI is becoming GluckMarket, a regulated exchange and prediction market where you can wager on the outcome of everything from sports to television shows to global catastrophes. While free TV has always been our mission since launching earlier this week, we’re now re-centering around a greater passion: making more money.
But this isn’t a “pivot” or a “cash grab,” and GluckMarket isn’t a traditional gambling site. We’re simply entertainment, monetized. In fact, the term “Gluck” comes from the Japanese colloquial phrase “good luck,” which translates to “rigged economy.”
Because GluckMarket is technically still a streaming service, we don’t face the same oversight as other betting establishments. This means we’re able to offer new and exciting markets based on BOOFI heritage brands like The Bob Ross Channel and ESPN 2 Classic. As a result, GluckMarket is the only place you can legally wager on a professional bowling match from 2003.
GluckMarket represents a bold new vision for our users, our shareholders, our board, and the idea that a company needs to make or do anything of value to be successful. We didn't set out to build a betting platform. We set out to build an entertainment business, and it turns out betting platforms are the only ones left.
We know you have questions. Get to know the new GluckMarket below.
What happened to my BOOFI account?
It’s now a GluckWallet, which we’ve populated with $5 GluckBucks. (GluckBucks cannot be wagered, but can be spent in the GluckMarket merch store).
Do I use the same password?
Yes. Same password, new fees.
Who regulates GluckMarket?
GluckMarket is a perpetually self-regulating entity. Like a pancreas.
How do I withdraw my winnings?
We technically have to answer this question for legal reasons, but you will not be winning.
Is my data safe?
It’s our corporate belief that safety is an illusion.
When does season two of Murderers on Murderers premiere?
Our breakout hit BOOFI original series Murderers on Murderers has been acquired by the Ultimate Fighting Championship. Its second season will launch on Christmas Day 2026 with a live discussion/cagematch from the White House lawn.
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